Most business decision-makers say B2B ads on LinkedIn have clear messaging but lack emotional appeal, according to recent research.
Discover how the FTC's crackdown on deceptive AI claims affects marketing, why transparency matters, and how brands can ethically incorporate AI. Read more.
Discover effective strategies for optimizing Google Ads bidding to reduce wasted spend and boost campaign efficiency. Learn more.
See how brand safety and suitability frameworks can help protect your brand from harmful associations and content risks. Safeguard your brand. Read more.
Most advertising decision-makers expect privacy laws will impact their ability to deliver personalized digital ads campaigns, according to recent research.
Spotify has achieved double-digital growth in its ad business over the past six quarters, according to recent research.
What makes B2B ads effective on LinkedIn? To find out, researchers ran a series of experiments in which LinkedIn ads from B2B brands were shown to 1,773 business decision-makers.
Learn how audio storytelling on radio and podcasts enables brands to create meaningful connections with audiences and boosts engagement. Read more.
Learn the benefits of developing internal thought leaders to build trust and enhance your B2B brand's reputation. Read more.
Explore the pitfalls of focusing on advertising reach and learn how to improve the ROI of programmatic campaigns with better targeting and real-time data. Read more.
Discover how AI is transforming ad optimization, creative strategies, and audience targeting to deliver impactful advertising results. Find out more.
Understand how to assess the ROI and effectiveness of your B2B influencer marketing campaigns. Learn more.
Global ad spend is on course to grow 10.5% this year—as well as 7.2% in 2025 and 7% in 2026—according to recent research.
See how generative AI is reshaping the advertising creative process, from data analysis to real-time optimization. Learn more.
Meta is set to overtake linear television next year in total global advertising revenue, according to recent research.
Explore the impact of Google's AI Overview on SEO and more broadly on marketing and advertising. Learn more.
A pivotal shift in programmatic advertising is long due as enhanced measurement practices challenge the traditional ad stack and reshape the economics of programmatic. Learn more.
Global media inflation—the rising cost of advertising across the world—is expected to be slightly lower in 2024 compared with 2023, according to recent research.
Discover how the art of sonic branding can help your B2B brand identity resonate with your customers. Learn how strategic sound design can enhance brand recall, foster emotional connection, and set your brand apart. Read more.
Uncover five LinkedIn Ads metrics crucial for B2B lead gen success. Enhance your LinkedIn strategy and drive better campaign results and ROI. Learn more.