Martech Resources

Martech Replacement Trends in 2024
Martech

Martech Replacement Trends in 2024

Which types of marketing technology are replaced most often? Why do marketers decide to replace martech solutions? To find out, researchers surveyed 496 marketers from around the world.

Why Marketers Shouldn't Wait for the Perfect AI: Lessons From Apple's Delay
Artificial Intelligence

Why Marketers Shouldn't Wait for the Perfect AI: Lessons From Apple's Delay

Learn how AI adoption can enhance marketing efficiency, attract customers, and build market leadership. Start making AI work for you. Read more.

How US Small Businesses Are Using AI
Artificial Intelligence

How US Small Businesses Are Using AI

Some 40% of small businesses in the United States are using AI tools in 2024, up from 23% in 2023, according to recent research.

Five Use Cases for AI in B2B Marketing (Beyond Content Generation)
Artificial Intelligence

Five Use Cases for AI in B2B Marketing (Beyond Content Generation)

Discover five use cases for AI that go beyond just generating content and instead help marketers drive more high-quality leads, qualified conversations, and revenue. Read more.

Navigating AI Adoption and Use in Marketing: A Strategic Approach
Artificial Intelligence

Navigating AI Adoption and Use in Marketing: A Strategic Approach

Explore how AI empowers businesses with strategic automation, personalized content, and data-driven decision-making. Start building your AI-driven strategy now. Read more.

Top Marketing Automation Tools: A Brief Comparison
Martech

Top Marketing Automation Tools: A Brief Comparison

Learn about some top marketing automation tools that can streamline your campaigns and improve customer engagement. Read more.

The Biggest Barriers to Adopting AI for Marketing
Artificial Intelligence

The Biggest Barriers to Adopting AI for Marketing

A lack of education and training around artificial intelligence is the biggest barrier to AI adoption by marketing departments, according to recent research.

Five Ways to Use AI to Improve Your Advertising Strategy and Impact
Artificial Intelligence

Five Ways to Use AI to Improve Your Advertising Strategy and Impact

Discover how AI is transforming ad optimization, creative strategies, and audience targeting to deliver impactful advertising results. Find out more.

The Future of B2B Customer Experience: Human vs. Machine
Customer Experience

The Future of B2B Customer Experience: Human vs. Machine

Explore how AI & technology and the human touch will together transform B2B customer experience, creating personalized interactions. Learn more.

Unlock the Power of First-Party Data With the CDP Approach
Martech

Unlock the Power of First-Party Data With the CDP Approach

Learn why customer data platforms (CDPs) are crucial for leveraging first-party data to improve marketing strategy and customer engagement. Read more.

How the Martech Landscape Has Transformed Since 2011
Martech

How the Martech Landscape Has Transformed Since 2011

The number of marketing technology software products has grown exponentially over the past 13 years, according to recent research.

The Data-Driven CMO: From Brand Builder to Revenue Generator
Marketing Strategy

The Data-Driven CMO: From Brand Builder to Revenue Generator

Today's CMOs are transforming their roles by integrating data and technology to drive measurable business results. Read more.

Turn Event Attendees Into Leads: Unlocking the Power of Virtual and Hybrid Events
Demand Generation

Turn Event Attendees Into Leads: Unlocking the Power of Virtual and Hybrid Events

Learn how to use virtual and hybrid events for effective B2B lead generation, from engaging content to data analytics. Read more.

The Current and Future Trends Shaping B2B Marketing
Marketing Strategy

The Current and Future Trends Shaping B2B Marketing

What are some of the key strategy, tech, and content trends shaping B2B marketing today? What will be tomorrow's trends? See finding from this LinkedIn and Ipsos survey of B2B marketing leaders.

Seven Steps for Rolling Out AI Across Your Demand Gen Programs
Demand Generation

Seven Steps for Rolling Out AI Across Your Demand Gen Programs

Learn how to integrate AI into your demand generation process with these seven practical steps that ensure scalable and repeatable results. Read more.

The B2B Video Marketing Revolution: Embracing the Next Wave With Sora
Artificial Intelligence

The B2B Video Marketing Revolution: Embracing the Next Wave With Sora

Explore how AI-generated video tools like Sora are revolutionizing B2B marketing with personalized and efficient content. Learn more.

Customer Data Platforms for the Modern Marketer
Martech

Customer Data Platforms for the Modern Marketer

The first-ever Magic Quadrant for customer data platforms by Gartner signifies a milestone in the maturation and essentiality of CDPs within the martech ecosystem. In a data-centric, customer-first marketplace, CDPs have become a strategic imperative.

CMOs: The Top Martech Challenges for B2B Enterprises
Martech

CMOs: The Top Martech Challenges for B2B Enterprises

Chief marketing officers at B2B enterprise companies say the biggest technology challenge they face is integrating various solutions effectively, according to recent research from Modern.

Can AI Save You From Marketing Inferno?
Artificial Intelligence

Can AI Save You From Marketing Inferno?

In a special presentation, Kenda Macdonald, author of the bestselling Hack the Buyer Brain, explains the marketing crimes we often unwittingly commit—and how AI can help us escape the fiery depths. Read more and watch a clip.

Personalization: The Secret Weapon B2B Companies Are Not Using
Customer Experience

Personalization: The Secret Weapon B2B Companies Are Not Using

Discover the power of personalization in B2B marketing. Learn how personalization tech, tools, and tactics can transform campaigns and boost customer engagement and conversions. Read more.

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