Websites and How to Use Them to Grow Your Business: Page 1

Websites

What SMBs Want From Their Websites

SMB owners say increasing search visibility is the top website improvement they want to make over the next year, according to recent research from Duda.

Websites

Maximize ROI: Strategic Budgeting for B2B Website Redesign

Discover why strategic website redesign budgeting is crucial for B2B success and how to balance short- and long-term investments. Start planning now.

Customer Experience

Choose the 'Bright Web': The Why and How of Building Thriving Communities

Learn how fostering online communities an increase customer loyalty, brand awareness, and business success. Start building success. Read more.

Websites

Broken Forms Can Ruin Your Marketing: Best-Practices for B2B Lead Generation Forms

Discover how to create and optimize lead generation forms that boost conversions and drive B2B business growth. Read more.

SEO

Do Google Searches Still Lead to Clicks in 2024?

What share of Google searches deliver clicks to the open Web (organic results that aren't paid ads or that aren't owned by Google)? To find out, researchers analyzed clickstream panel data from the United States and Europe.

Websites

How to Conduct a Content Review of Your Website

A review of your website content—every text, picture, and multimedia displayed—is essential if you want to ensure it reaches your target audience and supports company goals. But how can you perform a review effectively? Follow these four steps.

Websites

Small Business Website Design Trends for 2024

Which background colors, fonts, and design features are being used most on small business websites this year? To find out, researchers analyzed the design of 930 small business websites.

SEO

How to Use a High-Quality Backlink Strategy to Invigorate Your SEO and Lead Generation

Explore how high-quality backlinks can transform your SEO and increase leads. Discover best-practices and strategic insights for effective link-building. Learn more.

Websites

Top Hurdles B2B Buyers Face in Online Purchasing

Some 91% of buyers say they've encountered at least one issue that's prevented them from placing an order online with a B2B vendor, according to recent research.

Websites

The Largest Traffic Referrers on the Web

Which domains send the most traffic to other websites on the internet? To find out, researchers looked at data from an anonymized panel of several hundred thousand internet users in the United States.

SEO

Technical SEO for B2B Websites: Ensuring Crawling and Indexing

Elevate your B2B website's performance with technical SEO best-practices. These fundamental practices will help drive traffic and engagement. Learn more.

Martech

Five Powerful Benefits of Chatbots in B2B Marketing

When businesses use chatbots, they improve engagement, lead generation, and customer experience. But what, exactly, can chatbots do for marketers? Here are the top 5 benefits.

Measurement & Analytics

Seven GA4 Metrics to Help You Master User Behavior Analysis

Understanding GA4 metrics is key to effectively analyzing user behavior and getting more revenue out of your website. But knowing the best metrics to use can be tough. This article outlines some of the best options to help support your analysis.

Demand Generation

How to Build a High-Conversion Evergreen Lead Funnel: A Five-Step Guide

We've all heard it: B2B buyers are leaning toward self-service. Enter: the lead funnel, which allows you to sell your offer before your sales team even gets on the phone. Sound good? Check out the details.

SEO

Color Wheel Theory: Your New SEO Content Framework

Content SEO can be overwhelming, especially when populating a website with relevant posts. Visualizing your pages as topic hierarchies, as in the color wheel theory framework, can help.

Customer Experience

Supercharge Your Online Form Conversions With Address Autocomplete

How many leads does your company lose as a consequence of awkward form fields or a bad user experience? Learn how to increase online form conversions.

Websites

Speed It Up: What Frustrates Business Website Visitors

Visitors to business websites encounter frustrations such as slow load speeds and nonresponsive elements in more than a third of their sessions, according to recent research from Contentsquare.

Websites

What B2B Buyers Want From Vendor Chatbots

B2B buyers say they want chatbots from vendors to provide accurate and relevant answers—and to provide those answers very quickly, according to recent research from Conversica.

Websites Resources

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