Marketing Content That Gets Noticed

Communications

AI Meets RCS: The New Standard for Mobile Messaging Engagement

RCS is redefining mobile messaging, and AI is amplifying its impact. Learn how these technologies will work together for better customer engagement and messaging. Read more.

Marketing Content

Three Priorities and Best-Practices for B2B Marketers in 2025

Focus on the top B2B marketing priorities for 2025, from SEO updates to LinkedIn strategies and high-quality content that drives results. Read more.

Artificial Intelligence

Which AI-Driven Tactics Have Been Most Effective for Marketers?

Marketers say content creation and enhancement has been the AI-driven tactic that's been most effective for their organization, according to recent research.

Marketing Content

The Messaging Themes That Work Best in B2B Prospecting Emails

Which messaging tones and themes in B2B prospecting emails are associated with higher lead rates? To find out, researchers analyzed more than 97.9 million B2B prospecting emails and surveyed 400 B2B buyers.

Advertising & Promotions

The Slow But Steady Increase in Podcast Ad Spend

Global podcast ad spend is expected to top $5 billion in 2025, according to recent research from WARC.

Marketing Content

Which Content Tactics Make People Unsubscribe From Brands?

People say the top content type that makes them more likely to unsubscribe from brand marketing is repeated promotions for the same product.

Social Media Marketing

Think LinkedIn Is Dead on Weekends? Think Again! Why You Can't Afford to Go Silent

Many B2B brands overlook LinkedIn weekend posting, missing valuable engagement opportunities. Learn how weekend posts can boost reach and interaction. Read more.

SEO

Can AI-Written Blog Posts Rank Well on Google Search?

Do AI-generated blog posts perform similarly to human-written blog posts on Google Search? To find out, researchers analyzed the search performance of 20,000 URLs.

Marketing Content

Content and Messaging Strategies for Long-Lifespan Products

For brands that sell products with lifespans that stretch into multiple years, devising a digital marketing content strategy can be difficult. Consider a mix of content from these nine topic areas. Read more.

Marketing Strategy

The State of B2B Influencer Marketing

What are the top challenges B2B firms face with their influencer programs? Do they have dedicated budgets for those programs? What are their top influencer marketing priorities? Which B2B influencer content types are most effective?

SEO

Quick Five-Step Guide to Launching Your Own B2B SEO Campaign

Learn the basics of optimizing your B2B website for search engines to improve visibility, gain credibility, and attract leads. Read more.

Demand Generation

Here's Why No One Wants to Watch Your Webinar (And 3 Tips to Change That)

What you call your webinar—and how often you host webinar programming—can affect how many people sign up for it and attend. Read more.

Marketing Strategy

The Four Pillars of B2B Marketing Success in 2025—and How AI Can Help You Master Them

See how AI amplifies B2B marketing's four pillars—content, influencer marketing, SEO, and social media—boosting efficiency and impact. Read more.

Artificial Intelligence

How to Use Generative AI for Personalized B2B Outreach

Learn how generative AI drives personalized B2B outreach, scales engagement, and helps build trust with targeted, relevant messaging. Read more.

Marketing Strategy

What's In/What's Out in 2025: The Marketer's Version

What are the 2025 trends shaping marketing, communication, writing, our lives? This is Ann Handley's annual list of What's In, What's Out for a new year.

Marketing Content

AI's Impact on Product-Content Orchestration in B2B Marketing

Discover how AI is transforming product-content orchestration in B2B marketing, blending automation with human creativity for impactful strategies.

Marketing Content

The Top Challenges of Repurposing, Accessing, and Measuring Digital Content

Creative professionals say the biggest challenge they face with repurposing content is trying to adapt pieces properly for various platforms, according to recent research.

Social Media Marketing

What Makes Social Media Content Relevant?

Which qualities make social media content feel culturally relevant? Or relevant to individuals? To find out, researchers conducted a survey in August 2024 among social media users in Australia, the United Kingdom, and the United States.

Marketing Content

How a Strategic Conversion Copywriting Process Can Transform Your Marketing Campaigns

Discover how a strategic conversion copywriting process maximizes engagement, aligns messaging, and boosts marketing campaign ROI. Refine your process for success. Read more.

Websites

What SMBs Want From Their Websites

SMB owners say increasing search visibility is the top website improvement they want to make over the next year, according to recent research from Duda.

Marketing Content Resources

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