Advertising & Promotions Resources

Advertising & Promotions

Diversity in Video Ads: Gender, Age, and Ethnicity Benchmarks

Which groups are overrepresented and underrepresented in video ads? To find out, Extreme Reach analyzed more than 1 million video ads deployed to linear and digital platforms in North America in 2022.

Social Media Marketing

Marketers' Top Worries About Twitter

Marketers say their top concern about Twitter is that hate speech will become more prevalent, according to recent research from Capterra.

Branding

How to Effectively Build Your Brand Within Emerging Virtual Worlds

As the tide of technology moves closer to virtual reality, what can brands to do prepare? Advertising could look very different in a VR world. This article explores the possibilities.

Advertising & Promotions

Tough Times Ahead: Global Digital Ad Forecast for 2022-2024

Total digital ad spending worldwide did not grow as robustly as expected in 2022, nor will it grow as robustly as expected over the next two years, according to recent research from Insider Intelligence.

Advertising & Promotions

Love, Hate, or Indifferent? How People Feel About 6 Common Ad Formats

People are less likely to say they hate or dislike ads in print media compared with other channels, according to recent research.

Measurement & Analytics

The Future of TV Ad Measurement Is TBD. Here's What Marketers Should Do About It.

Synchronous viewing of broadcast TV programs seems like an ancient practice now, and the proliferation of CTV, OTT, and online video has made traditional methods of measuring ad effectiveness obsolete. Here are four things marketers can do to adapt.

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Advertising & Promotions Resources

Diversity in Video Ads: Gender, Age, and Ethnicity Benchmarks

Marketers' Top Worries About Twitter

How to Effectively Build Your Brand Within Emerging Virtual Worlds

Tough Times Ahead: Global Digital Ad Forecast for 2022-2024

Love, Hate, or Indifferent? How People Feel About 6 Common Ad Formats

The Future of TV Ad Measurement Is TBD. Here's What Marketers Should Do About It.

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