What Exactly Do Marketing Operations Professionals Do?

Marketing Management — Wed., Dec. 18, 2024

Marketing operations professionals have a variety of responsibilities, including policy design, data analysis, and tech evaluation. Smaller teams focus more on analysis, while all sizes prioritize policy design.

The most important responsibility of marketing ops professionals is unclear, with 20% citing different areas such as reporting and analytics and budgeting. Most also serve as administrators for their company's marketing automation platform.

Survey data from MarketingOps.com reveals insights into the job responsibilities and priorities of marketing operations professionals at companies of varying sizes.

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