Marketing Management Resources

Servant Leadership 2.0: Empowering Teams Through the 'Yes Approach'

Servant Leadership 2.0: Empowering Teams Through the 'Yes Approach'

Discover how servant leadership and the Yes Approach combine to inspire collaboration and empower teams for success. Read more.

Generative AI Tools: How to Find What Works for You

Generative AI Tools: How to Find What Works for You

Struggling with AI tools? Learn to choose wisely, overcome misconceptions, and build skills for generative AI success. Read more.

The Neuroscience of Project Leadership: Using Brain Science for Effective Leadership

The Neuroscience of Project Leadership: Using Brain Science for Effective Leadership

Discover how neuroscience empowers leaders to build trust, manage stress, and drive motivation. Improve project outcomes today. Read more.

The State of Digital Marketing Agencies

The State of Digital Marketing Agencies

What do marketing professionals at digital agencies think of the current landscape? How do they feel about the future? Do they expect their firms to add more headcount? What impact do they expect AI to have on the industry?

2025 Salary Guide: Pay Forecasts for Marketing, Content, and PR Positions

2025 Salary Guide: Pay Forecasts for Marketing, Content, and PR Positions

The median starting salary for a corporate chief marketing officer in the United States is expected to be $200,250 this year, according to recent research.

What Exactly Do Marketing Operations Professionals Do?

What Exactly Do Marketing Operations Professionals Do?

What are the primary job responsibilities of marketing operations professionals? Do those responsibilities vary by team and company size? To find out, researchers surveyed more than 600 marketing ops specialists.

How Marketing Data Validation Is the Key to Successful Campaigns

How Marketing Data Validation Is the Key to Successful Campaigns

Discover how marketing data validation improves campaign accuracy, ensures compliance, and boosts personalization for stronger engagement and conversions. Read more.

Email Marketing Developments in 2024 and Their Ripple Effects in 2025

Email Marketing Developments in 2024 and Their Ripple Effects in 2025

Discover key email marketing developments of 2024 and their ripple effects that will be shaping 2025 strategies and trends.

The Three Key Drivers of Highly Effective Sales Training

The Three Key Drivers of Highly Effective Sales Training

Researchers recently identified three key drivers of effective sales training: mentorship/coaching on a regular basis, a high-quality onboarding program, and the use of assessments to identify which skills need development.

The PMO: Unlocking CRM Campaign Efficiency and Peak Performance

The PMO: Unlocking CRM Campaign Efficiency and Peak Performance

Learn how PMO practices streamline CRM campaigns, enhancing efficiency and engagement, and explore ways to optimize resources effectively. Read more.

The Hidden Saboteur: How Dirty Data Undermines Your B2B Marketing (And What to Do About It)

The Hidden Saboteur: How Dirty Data Undermines Your B2B Marketing (And What to Do About It)

Dirty data costs B2B marketers budget, leads, and accuracy. Learn how to identify, clean, and prevent it from disrupting success. Read more.

For Marketers, AI Has Changed the Game: Be Positionless or Be Extinct

For Marketers, AI Has Changed the Game: Be Positionless or Be Extinct

Discover the future of the "positionless" marketer in an AI-driven world, where adaptability and cross-functional skills are essential. Learn more.

B2B Marketing Trends on the Rise: Tech, Events, Intent Data, and Video

B2B Marketing Trends on the Rise: Tech, Events, Intent Data, and Video

What will B2B marketers in the United States be increasing their spend on in the coming years? Which tactics and strategies do they think will grow in importance? To find out, researchers conducted a survey and analyzed marketing spend data.

Do Recent College Grads Need Workplace Etiquette Training?

Do Recent College Grads Need Workplace Etiquette Training?

Most managers (81%) say recent college graduates would benefit from workplace training in various areas, such as receiving feedback and cellphone etiquette, according to recent research.

Five Tips for Leaders to Effectively Implement OKRs

Five Tips for Leaders to Effectively Implement OKRs

Learn five critical leadership tips for effectively implementing OKRs, promoting team autonomy, and driving organizational success. Read more.

Reversing the Revenue Decline: Three Crucial Steps for Marketing Agencies in 2024

Reversing the Revenue Decline: Three Crucial Steps for Marketing Agencies in 2024

Learn how marketing agencies can optimize costs, prove ROI, and strengthen client relationships to reverse declining revenues. Read more.

'Human-Ready Marketing': The Power of Human-AI Synergy

'Human-Ready Marketing': The Power of Human-AI Synergy

Learn how marketing teams can combine AI and human expertise to enhance creativity, efficiency, and marketing performance. Read more.

How Inflation Has Affected SMBs in 2024

How Inflation Has Affected SMBs in 2024

Nearly half (46%) of small business owners and marketers say they've had to cut back on expenses this year to mitigate the impact of inflation, according to recent research from Constant Contact and Ascend2.

How to Align Product and Marketing Teams Through Positioning

How to Align Product and Marketing Teams Through Positioning

Learn how a positioning framework can align product and marketing teams, reducing confusion and improving outcomes. Read more.

The Strain on B2B CMOs: Pressure, Layoffs, and Longer Deal Cycles

The Strain on B2B CMOs: Pressure, Layoffs, and Longer Deal Cycles

Most B2B CMOs say the pressure of their job has affected their wellbeing over the past year, and many say they're grappling with tough challenges, including layoffs and longer deal cycles, according to recent research.

Subscribe to the MarketingProfs Today newsletter