The Impact of Generative AI on Press Releases

The Impact of Generative AI on Press Releases

Public Relations — Wed., Oct. 16, 2024

One-fourth of PR and communications professionals use generative AI tools for press releases according to a PR Newswire report.

The report, based on a survey of 665 professionals, shows 26% use AI, 42% are open to it, and 32% have no plans.

AI is used for headlines, body copy, and proofreading. Top challenges include low media pickup, targeting the right audience, and standing out.

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