Public Relations Tips and Tactics

Public Relations

The Media Landscape Is Shrinking, Can PR Adapt?

Learn how PR teams can tackle today's media challenges with fresh strategies, expanded content opportunities, and smart tools. Get tips to make an impact. Read more.

Advertising & Promotions

How Brands Can Responsibly Roll Out AI as Government Regulations Tighten

Discover how the FTC's crackdown on deceptive AI claims affects marketing, why transparency matters, and how brands can ethically incorporate AI. Read more.

Marketing Strategy

Brands & Politics: Do People Want Brands to Weigh In More?

Although people globally are torn over whether brands should weigh in on politics more, most say they have made brand choices to express their own personal politics, according to recent research.

Public Relations

The Impact of Generative AI on Press Releases

More than one-fourth of public relations and communications professionals say they are already using generative AI tools to craft press release content, according to recent research.

Marketing Strategy

We Don't Need Your Pride, We Need Your Respect: The LGBTQ+ Community and Corporate America

An impassioned argument that corporate Pride often falls short of meaningful allyship, focusing instead on commerce and misunderstanding the LGBTQ+ community as a monolithic group. Read more.

Social Media Marketing

Five Brands Acing Social With Their Own Spin on Cultural Moments

See how UPS, Dove, Walmart, and more ace social media by aligning their messaging with cultural moments that resonate with their audiences. Read more.

Public Relations

Storytelling Through Audio: How Radio and Podcast Appearances Foster Human Connection

Learn how audio storytelling on radio and podcasts enables brands to create meaningful connections with audiences and boosts engagement. Read more.

Artificial Intelligence

AI-Washing: Are Buyers Being Taken to the Cleaners?

Learn about the risks of AI-washing and how deceptive AI claims can mislead customers and erode market trust. Read more.

Communications

11 Steps for Mastering B2B Podcasting: A Practical Guide for Marketers

Learn how to launch and grow a successful B2B podcast with these 11 expert tips. Start podcasting your way to marketing success. Read more.

Public Relations

What Journalists Want From PR Pros

What types of content do journalists find most valuable from PR professionals? How do they want to receive pitches and how often? To find out, researchers surveyed 3,016 journalists in 19 countries.

SEO

Fix the Glitch: Why SEO Link-Building Is Now a PR Job

Discover why SEO link-building is best handled by digital PR agencies—and how to boost your search rankings. Find out more now.

Public Relations

Taylor Swift's PR Strategy: Lessons for Any Brand

Uncover the secrets behind Taylor Swift's PR success and transform your own brand's approach to storytelling, engagement, and consistent authenticity. Ready to elevate your brand's PR strategy? Dive in to learn more!

Public Relations

The State of Generative AI Use in Public Relations

Are PR pros using generative AI to help with their jobs? If so, what sorts of tasks are they using AI programs for? Find out.

Marketing Content

B2B PR and Content Marketing Pros Have to Get Creative as Ad Spend Drops

As ad spend stalls, PR and Marketing have the potential to receive a bigger share of annual budget. But what ramifications does a shift in budget allocation entail, and what opportunities await savvy, creative PR and marketing pros? Let's find out.

Public Relations

How Corporate Comms Can Bridge the Gap With Business by Demonstrating Value

Demonstrating the link between investment in PR/corporate communications and business outcomes has always been hard. But proving value is getting easier. Here's what you need to know.

Communications

What PR and Comms Teams Do Best

Which tasks do PR and communications teams excel at? Which tasks are they struggling with most? To find out, researchers conducted a survey among 427 senior-level PR and comms professionals globally.

Public Relations

Ethical Marketing Practices for Businesses of All Sizes

An increasing number of customers want ethical products and services. That means marketers need to adopt more ethical marketing practices. Here's what you need to know—and do.

Branding

How the Barbie Movie's Marketing Genius Can Inspire Your Podcast—and Your Own Marketing

The Barbie movie is a marketing masterclass that offers valuable insights for branded podcasts—and marketers. The strategic marketing approach that made Barbie a global phenomenon can be applied to take your marketing to the next level.

Public Relations

How to Get the Most Out of Radio or Podcast Appearances to Amplify Your Message via Audio Media

Radio and podcast appearances can be powerful ways to spread your message to an audience of avid listeners who might convert into potential leads. But you have to know how to tailor your message to audiences that listen to these types of shows. These useful tips will help.

Public Relations

Top 5 Social Media PR Tips for B2B Brands

These days, public relations extends beyond traditional media. In fact, you can—and should—use social media for your B2B brand's PR as well. If only because 75% of B2B buyers use social media to make purchase decisions. Find out how to reach them.

Public Relations Resources

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