Recent research from Constant Contact and Ascend2 shows 46% of small business owners and marketers have cut expenses to combat inflation.
The survey, conducted in 2024, also found 39% of SMBs have increased prices and 22% are focusing more on customer retention.
Consumers have also felt the impact of inflation, with 52% saying they've reduced spending at small businesses this year.
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How Inflation Has Affected SMBs in 2024
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Most B2B CMOs say the pressure of their job has affected their wellbeing over the past year, and many say they're grappling with tough challenges, including layoffs and longer deal cycles, according to recent research.
What motivates people to leave their jobs, stay at their jobs, and choose new jobs? To find out, researchers surveyed 10,000 professionals from around the world at all stages of their careers.
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