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How Inflation Has Affected SMBs in 2024
Marketing Management — Tue., Sep. 24, 2024Recent research from Constant Contact and Ascend2 shows 46% of small business owners and marketers have cut expenses to combat inflation.
The survey, conducted in 2024, also found 39% of SMBs have increased prices and 22% are focusing more on customer retention.
Consumers have also felt the impact of inflation, with 52% saying they've reduced spending at small businesses this year.
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How Inflation Has Affected SMBs in 2024
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