Servant Leadership 2.0: Empowering Teams Through the 'Yes Approach'
Discover how servant leadership and the Yes Approach combine to inspire collaboration and empower teams for success. Read more.
The Strain on B2B CMOs: Pressure, Layoffs, and Longer Deal Cycles
Marketing Management — Wed., Aug. 28, 2024The pressure of their job has affected B2B CMOs' wellbeing over the past year, bringing challenges like layoffs and longer deal cycles.
Based on survey data from 121 B2B CMOs, most report increased pressure to produce results and do more with less, as well as experiencing layoffs and longer deal cycles.
As a result, CMOs are exercising less, taking less time off, and eating less healthily. These challenges have resulted in a decline in overall wellbeing for 67% of respondents.
... continue reading below
Enter your email address to continue reading
The Strain on B2B CMOs: Pressure, Layoffs, and Longer Deal Cycles
Don't worry ... it's FREE!
