What Journalists Want From PR Pros

Public Relations — Wed., Jun. 12, 2024

Journalists value news announcements/press releases and original research reports from PR professionals. Cision surveyed 3,016 journalists in 19 countries to determine their preferences for receiving pitches and content.

Imagery is the most commonly used type of multimedia provided by PR pros. Half of journalists receive over 50 pitches per week, and 64% say a PR pro should follow up once on a pitch.

Despite receiving many pitches, most journalists say fewer than a quarter are relevant. 87% prefer to receive pitches via email. The research was conducted in January and February 2024. ... continue reading below