The average tenure of CMOs at large corporations is now in line with other C-suite executives, according to recent research from Spencer Stuart.
Fortune 500 CMOs have an average tenure of 4.2 years, the same as the previous year, and 58% were promoted from within their company.
Half of Fortune 500 CMOs are women, and 12% are from underrepresented racial and ethnic groups. The report analyzed data from the Ad Age Leading National Advertisers and Fortune 500 companies lists. ... continue reading below
Enterprise CMO Tenure and Hiring Trends
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Looking for but struggling to find top digital marketing talent? Worried hiring the wrong people will cost you? (It will.) Learn how specialized recruitment agencies can help you find the right candidates. Read more.
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GTM captures the essence of B2B marketing and sales. The first critical step—the most vital element of any GTM planning—is to get management buy-in, which hinges on the quality and clarity of your GTM plan. Here's how to develop and communicate a solid plan.
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