
Powering Agile Transformation: Why Marketing Is the Hidden Accelerator
Agile transformation succeeds when Marketing is a strategic partner. Here's how marketing leaders can help lead Agility transformation across the business. Read more.
The average tenure of CMOs at large corporations is now in line with other C-suite executives, according to recent research from Spencer Stuart.
Fortune 500 CMOs have an average tenure of 4.2 years, the same as the previous year, and 58% were promoted from within their company.
Half of Fortune 500 CMOs are women, and 12% are from underrepresented racial and ethnic groups. The report analyzed data from the Ad Age Leading National Advertisers and Fortune 500 companies lists. ... continue reading below
Enterprise CMO Tenure and Hiring Trends
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Agile transformation succeeds when Marketing is a strategic partner. Here's how marketing leaders can help lead Agility transformation across the business. Read more.
Some 45% of full-time professionals now have a hybrid work arrangement, down from 62% in 2022, and 46% say their organization has changed its policy to require more time to be spent in the office.
Discover how to boost your team's creativity with real-world tactics like reframing challenges and gamifying ideation sessions. Read more.
Creative professionals say they expect demand for video production, motion graphics, and creative strategy services to increase most, according to recent research.
Fully 71% of CEOs say they would give their CMO's performance a grade of "A" or "B," according to recent research.
More brands are moving marketing in-house to cut costs and gain control over data, creative, and media. Explore in-housing models and tips. Read more.