Researchers at Arbinger Institute and Ascend2 surveyed 440 professionals from Australia, Canada, UK, and US. Challenges for improving company culture include consistency, adapting to workforce changes, employee adoption, and tracking performance metrics.
Executives say tracking performance metrics and developing shared company values are the biggest challenges. 83% agree that short-term goals hinder long-term strategies for improving company culture.
About the research: The report, based on data from the survey, was conducted in March 2024 among 440 professionals from Australia, Canada, UK, and US who work for companies with 500-10,000 employees.
... continue reading below
The Biggest Barriers to Improving Company Culture
Don't worry ... it's FREE!
Looking for but struggling to find top digital marketing talent? Worried hiring the wrong people will cost you? (It will.) Learn how specialized recruitment agencies can help you find the right candidates. Read more.
The average tenure of chief marketing officers at large corporations has stabilized and is now in line with other C-suite executives, according to recent research from Spencer Stuart.
Most employees who prefer hybrid work say their ideal situation would be to spend two or three days a week in the office, according to recent research.
Do managers think artificial intelligence will lead to fewer employees and lower salaries? To find out, researchers conducted a survey of 3,000 adults in the United States in management positions.
GTM captures the essence of B2B marketing and sales. The first critical step—the most vital element of any GTM planning—is to get management buy-in, which hinges on the quality and clarity of your GTM plan. Here's how to develop and communicate a solid plan.
During revenue headwinds and economic uncertainty, CFOs often turn to reducing marketing headcount and budgets. Yet, CMOs must still generate more pipeline and revenue. But how? Enter outsourcing—specifically, marketing as a service.