A survey conducted by Strawberry Frog and Dynata found that meaning is the most influential factor for US workers in wanting to stay at their job. 70% of those surveyed say they've become more focused on work with meaning since the pandemic, and Gen Z/Millennial workers are more likely to view work differently.
23% of those surveyed are energized by their job, 32% are unfulfilled, 30% are checked out, and 15% are fed up. The report was based on data from a survey of 1,252 US workers in August 2023.
These findings suggest that employers should focus on providing meaning and purpose in the workplace to retain workers and keep them engaged.
The Top Driver of Employee Retention Is Meaning
Don't worry ... it's FREE!
What will B2B marketers in the United States be increasing their spend on in the coming years? Which tactics and strategies do they think will grow in importance? To find out, researchers conducted a survey and analyzed marketing spend data.
Learn five critical leadership tips for effectively implementing OKRs, promoting team autonomy, and driving organizational success. Read more.
Learn how marketing agencies can optimize costs, prove ROI, and strengthen client relationships to reverse declining revenues. Read more.
Nearly half (46%) of small business owners and marketers say they've had to cut back on expenses this year to mitigate the impact of inflation, according to recent research from Constant Contact and Ascend2.
Most B2B CMOs say the pressure of their job has affected their wellbeing over the past year, and many say they're grappling with tough challenges, including layoffs and longer deal cycles, according to recent research.
What motivates people to leave their jobs, stay at their jobs, and choose new jobs? To find out, researchers surveyed 10,000 professionals from around the world at all stages of their careers.