What 600 Marketing Ops Pros Say About the State of Their Profession
Marketing Operations is evolving into a key strategic function, driving data-driven decisions and career growth. Learn about its impact. Read more.
How Well Are CMOs and CFOs Collaborating?
Marketing Management — Tue., Oct. 10, 2023Most CMOs say their CFO partner is willing to collaborate on investments, goals, and metrics, according to recent research from CMO Council and KPMG.
Most CMOs are satisfied with their CFO partner across a range of areas, and 52% are confident in their ability to make agile decisions.
Metrics/goals and priorities/incentives are the top factors that restrain better Marketing-Finance alignment.
Enter your email address to continue reading
How Well Are CMOs and CFOs Collaborating?
Don't worry ... it's FREE!
