How Well Are CMOs and CFOs Collaborating?

How Well Are CMOs and CFOs Collaborating?

Marketing Management — Tue., Oct. 10, 2023

Most CMOs say their CFO partner is willing to collaborate on investments, goals, and metrics, according to recent research from CMO Council and KPMG.

Most CMOs are satisfied with their CFO partner across a range of areas, and 52% are confident in their ability to make agile decisions.

Metrics/goals and priorities/incentives are the top factors that restrain better Marketing-Finance alignment.

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