The Biggest Benefits of Improving Company Culture

The Biggest Benefits of Improving Company Culture

Marketing Management — Wed., Jun. 28, 2023

90% of executives surveyed say company culture is increasing in importance, yet 26% struggle to get leadership team buy-in. Increased productivity (46%) and improved retention (40%) are the greatest benefits of improving culture.

Organizations with successful cultures prioritize DEI, leadership development, and performance management. The biggest challenge is evolving the strategy to meet changes in the workforce (52%).

The report was based on data from a survey of 302 strategic decision-makers in the US with 500+ employees.

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