The Biggest Benefits of Improving Company Culture

The Biggest Benefits of Improving Company Culture

Marketing Management — Wed., Jun. 28, 2023

90% of executives surveyed say company culture is increasing in importance, yet 26% struggle to get leadership team buy-in. Increased productivity (46%) and improved retention (40%) are the greatest benefits of improving culture.

Organizations with successful cultures prioritize DEI, leadership development, and performance management. The biggest challenge is evolving the strategy to meet changes in the workforce (52%).

The report was based on data from a survey of 302 strategic decision-makers in the US with 500+ employees.

... continue reading below
Sign up for free to read the full article.
Enter your email address to continue reading

The Biggest Benefits of Improving Company Culture

Don't worry ... it's FREE!

Already a member? Sign in now.

Related Articles

Servant Leadership 2.0: Empowering Teams Through the 'Yes Approach'

Servant Leadership 2.0: Empowering Teams Through the 'Yes Approach'

Discover how servant leadership and the Yes Approach combine to inspire collaboration and empower teams for success. Read more.

The Neuroscience of Project Leadership: Using Brain Science for Effective Leadership

The Neuroscience of Project Leadership: Using Brain Science for Effective Leadership

Discover how neuroscience empowers leaders to build trust, manage stress, and drive motivation. Improve project outcomes today. Read more.

What Exactly Do Marketing Operations Professionals Do?

What Exactly Do Marketing Operations Professionals Do?

What are the primary job responsibilities of marketing operations professionals? Do those responsibilities vary by team and company size? To find out, researchers surveyed more than 600 marketing ops specialists.

The PMO: Unlocking CRM Campaign Efficiency and Peak Performance

The PMO: Unlocking CRM Campaign Efficiency and Peak Performance

Learn how PMO practices streamline CRM campaigns, enhancing efficiency and engagement, and explore ways to optimize resources effectively. Read more.

B2B Marketing Trends on the Rise: Tech, Events, Intent Data, and Video

B2B Marketing Trends on the Rise: Tech, Events, Intent Data, and Video

What will B2B marketers in the United States be increasing their spend on in the coming years? Which tactics and strategies do they think will grow in importance? To find out, researchers conducted a survey and analyzed marketing spend data.

Five Tips for Leaders to Effectively Implement OKRs

Five Tips for Leaders to Effectively Implement OKRs

Learn five critical leadership tips for effectively implementing OKRs, promoting team autonomy, and driving organizational success. Read more.

Subscribe to the MarketingProfs Today newsletter