Why In-House Brand and Creative Teams Restructure

Marketing Management — Wed., Nov. 16, 2022

According to a recent survey from Lytho, almost three-quarters (74%) of in-house brand and creative teams have been restructured or are currently in the process of doing so. The survey of 123 US-based in-house creatives and marketers revealed that 51% had restructured within the last year, and 23% were currently restructuring. The top reasons for restructuring were to improve internal collaboration, create a more sustainable workload, and improve the customer experience.

The biggest benefit of restructuring teams, according to the survey, was the ability to get work to clients/stakeholders faster (37% of respondents). Other positive results included improved collaboration and customer experience, as well as a more sustainable workload.

The survey was conducted in 3Q22 and the report was released by Lytho. It provides insight into US-based in-house creative and marketing teams, offering an understanding of the reasons and benefits of restructuring.

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