According to a recent survey from Lytho, almost three-quarters (74%) of in-house brand and creative teams have been restructured or are currently in the process of doing so. The survey of 123 US-based in-house creatives and marketers revealed that 51% had restructured within the last year, and 23% were currently restructuring. The top reasons for restructuring were to improve internal collaboration, create a more sustainable workload, and improve the customer experience.
The biggest benefit of restructuring teams, according to the survey, was the ability to get work to clients/stakeholders faster (37% of respondents). Other positive results included improved collaboration and customer experience, as well as a more sustainable workload.
The survey was conducted in 3Q22 and the report was released by Lytho. It provides insight into US-based in-house creative and marketing teams, offering an understanding of the reasons and benefits of restructuring.
... continue reading below
Why In-House Brand and Creative Teams Restructure
Don't worry ... it's FREE!
What will B2B marketers in the United States be increasing their spend on in the coming years? Which tactics and strategies do they think will grow in importance? To find out, researchers conducted a survey and analyzed marketing spend data.
Learn five critical leadership tips for effectively implementing OKRs, promoting team autonomy, and driving organizational success. Read more.
Learn how marketing agencies can optimize costs, prove ROI, and strengthen client relationships to reverse declining revenues. Read more.
Nearly half (46%) of small business owners and marketers say they've had to cut back on expenses this year to mitigate the impact of inflation, according to recent research from Constant Contact and Ascend2.
Most B2B CMOs say the pressure of their job has affected their wellbeing over the past year, and many say they're grappling with tough challenges, including layoffs and longer deal cycles, according to recent research.
What motivates people to leave their jobs, stay at their jobs, and choose new jobs? To find out, researchers surveyed 10,000 professionals from around the world at all stages of their careers.