Churn is the biggest concern for advertisers and agencies regarding their media talent, according to research from ID Comms. The 2022 Global Media Talent Report shows that 68% of respondents who work for advertisers and 75% who work for agencies cite talent churn as a major challenge.
Respondents believe it will become harder to find the right talent over the coming year, with 76% of respondents who work for agencies and 90% of respondents who work for advertisers agreeing. Content is the capability that respondents believe will need to be built most internally.
The report was based on a survey of 81 professionals who work for advertisers or agencies. It is clear that finding the right media talent is a challenge that will not be getting any easier.
The State of Advertising Media Talent in 2022
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