The State of Advertising Media Talent in 2022

Churn is the biggest concern for advertisers and agencies regarding their media talent, according to research from ID Comms. The 2022 Global Media Talent Report shows that 68% of respondents who work for advertisers and 75% who work for agencies cite talent churn as a major challenge.

Respondents believe it will become harder to find the right talent over the coming year, with 76% of respondents who work for agencies and 90% of respondents who work for advertisers agreeing. Content is the capability that respondents believe will need to be built most internally.

The report was based on a survey of 81 professionals who work for advertisers or agencies. It is clear that finding the right media talent is a challenge that will not be getting any easier.