The Top Time-Wasters That Take Sales Reps Away From Selling

Marketing Management — Wed., Feb. 2, 2022

Recent research from Dooly shows that 41% of salespeople's working time is lost to activities that don't generate revenue. The survey of 600 sales professionals in the US identified attending internal calls/meetings, scheduling internal calls/meetings, and responding to internal inquiries via email/Slack/etc. as the top time-wasters.

Salespeople reported that if they had more time, they would use it to contact prospects and existing customers, meet with new prospects, and make presentations/give demonstrations. 95% of them said reducing non-revenue activities would help them meet their quota, and 86% said it would increase their paycheck.

The report was based on data from a survey of 600 sales professionals in the US. It revealed the top time-wasters, as well as what salespeople would do with more time, and the benefits that reducing non-revenue activities would have.

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