According to recent research from RSW/US, most marketers do not expect their in-house staff to take over work from their marketing agency partners in the coming years. 45% expect the workload split between in-house staff and marketing agencies to remain the same, 18% expect in-house staff to handle a smaller share, and 37% expect a larger share.
Executives at marketing agencies also do not foresee major changes, with 52% expecting the split of work between their agency and their clients' in-house teams to remain the same in 2022. 70% of marketers reported not cutting back on the number of marketing agencies they partner with in 2021.
The research was conducted in December 2021 among 120 senior-level marketers and 110 executives at marketing agencies. It provides valuable insight into the current and expected state of the marketing industry in 2022.
Marketing Agencies vs. In-House Staff: Will Workloads Shift?
Don't worry ... it's FREE!
What will B2B marketers in the United States be increasing their spend on in the coming years? Which tactics and strategies do they think will grow in importance? To find out, researchers conducted a survey and analyzed marketing spend data.
Learn five critical leadership tips for effectively implementing OKRs, promoting team autonomy, and driving organizational success. Read more.
Learn how marketing agencies can optimize costs, prove ROI, and strengthen client relationships to reverse declining revenues. Read more.
Nearly half (46%) of small business owners and marketers say they've had to cut back on expenses this year to mitigate the impact of inflation, according to recent research from Constant Contact and Ascend2.
Most B2B CMOs say the pressure of their job has affected their wellbeing over the past year, and many say they're grappling with tough challenges, including layoffs and longer deal cycles, according to recent research.
What motivates people to leave their jobs, stay at their jobs, and choose new jobs? To find out, researchers surveyed 10,000 professionals from around the world at all stages of their careers.