A recent research from Convince & Convert and Ascend2 found that B2B marketers and salespeople have different opinions on which areas need the most improvement between Marketing and Sales. According to the survey of 346 professionals, B2B marketers believe feedback between the two groups needs the most improvement, while B2B salespeople think target accounts need the most attention.
Both groups agree that lack of time is the biggest obstacle to alignment. Other areas that need improvement include regular joint meetings, lead quality review, content planning, budget planning, and more.
The report was based on a survey of 346 B2B marketing and sales professionals, 79% of which were at manager level or higher.
... continue reading below
The Top Areas of B2B Marketing-Sales Alignment That Need Improvement
Don't worry ... it's FREE!
What will B2B marketers in the United States be increasing their spend on in the coming years? Which tactics and strategies do they think will grow in importance? To find out, researchers conducted a survey and analyzed marketing spend data.
Learn five critical leadership tips for effectively implementing OKRs, promoting team autonomy, and driving organizational success. Read more.
Learn how marketing agencies can optimize costs, prove ROI, and strengthen client relationships to reverse declining revenues. Read more.
Nearly half (46%) of small business owners and marketers say they've had to cut back on expenses this year to mitigate the impact of inflation, according to recent research from Constant Contact and Ascend2.
Most B2B CMOs say the pressure of their job has affected their wellbeing over the past year, and many say they're grappling with tough challenges, including layoffs and longer deal cycles, according to recent research.
What motivates people to leave their jobs, stay at their jobs, and choose new jobs? To find out, researchers surveyed 10,000 professionals from around the world at all stages of their careers.