B2B buyers have identified slow and inefficient responses, inconsistent pricing, and lack of transparency as their top challenges with current vendors. According to a recent survey from PROS, only 18% of respondents faced no issues.
Competitive pricing is the biggest reason B2B buyers prefer certain vendors over others, with 40% citing this as their primary factor. Supply availability, better digital buying experience and existing relationships were also factors.
The current COVID-19 pandemic has changed B2B vendor preferences for 70% of buyers, according to the survey. The research was based on data from 210 professionals who are responsible for B2B purchases at their firms.
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B2B Buyers' Top Challenges With Their Current Vendors
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What will B2B marketers in the United States be increasing their spend on in the coming years? Which tactics and strategies do they think will grow in importance? To find out, researchers conducted a survey and analyzed marketing spend data.
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What motivates people to leave their jobs, stay at their jobs, and choose new jobs? To find out, researchers surveyed 10,000 professionals from around the world at all stages of their careers.