B2B Buyers' Top Challenges With Their Current Vendors

Marketing Management — Tue., Aug. 11, 2020

B2B buyers have identified slow and inefficient responses, inconsistent pricing, and lack of transparency as their top challenges with current vendors. According to a recent survey from PROS, only 18% of respondents faced no issues.

Competitive pricing is the biggest reason B2B buyers prefer certain vendors over others, with 40% citing this as their primary factor. Supply availability, better digital buying experience and existing relationships were also factors.

The current COVID-19 pandemic has changed B2B vendor preferences for 70% of buyers, according to the survey. The research was based on data from 210 professionals who are responsible for B2B purchases at their firms.

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