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The State of Public Relations: COVID-19's Impact on the Industry
Public Relations — Tue., Aug. 4, 2020According to a survey of 400 full-time public relations professionals, most feel confident about the value they've been providing during COVID-19. However, 73% of respondents also say they're feeling more burnout and stress due to the pandemic.
Nearly three-quarters (73%) of respondents said they feel confident about the value of PR amid COVID-19, and 59% say they feel confident about their effectiveness at work during the pandemic. 57% of respondents have clients that have changed their PR strategies because of COVID-19 and 49% have clients that have reduced their PR budgets.
Only 60% of PR professionals feel confident about their job security and some 65% of respondents say they're feeling more stressed. 35% of PR professionals say pitch/outreach effectiveness has increased because of the pandemic, 25% say it has decreased, and 40% say it has stayed about the same.
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The State of Public Relations: COVID-19's Impact on the Industry
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