
Powering Agile Transformation: Why Marketing Is the Hidden Accelerator
Agile transformation succeeds when Marketing is a strategic partner. Here's how marketing leaders can help lead Agility transformation across the business. Read more.
The OKR goal-setting framework can be challenging to implement in a culture not used to team autonomy and alignment.
Leaders must understand how their approach needs to change to support OKRs. Five tips are outlined for achieving organizational success.
Leaders should let teams choose their own goals, not dictate what to do, reward learning and course-correction, provide access to customers, and model the desired behavior.
... continue reading belowFive Tips for Leaders to Effectively Implement OKRs
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Agile transformation succeeds when Marketing is a strategic partner. Here's how marketing leaders can help lead Agility transformation across the business. Read more.
Some 45% of full-time professionals now have a hybrid work arrangement, down from 62% in 2022, and 46% say their organization has changed its policy to require more time to be spent in the office.
Discover how to boost your team's creativity with real-world tactics like reframing challenges and gamifying ideation sessions. Read more.
Creative professionals say they expect demand for video production, motion graphics, and creative strategy services to increase most, according to recent research.
Fully 71% of CEOs say they would give their CMO's performance a grade of "A" or "B," according to recent research.
More brands are moving marketing in-house to cut costs and gain control over data, creative, and media. Explore in-housing models and tips. Read more.