Reversing the Revenue Decline: Three Crucial Steps for Marketing Agencies in 2024
Learn how marketing agencies can optimize costs, prove ROI, and strengthen client relationships to reverse declining revenues. Read more.
The OKR goal-setting framework can be challenging to implement in a culture not used to team autonomy and alignment.
Leaders must understand how their approach needs to change to support OKRs. Five tips are outlined for achieving organizational success.
Leaders should let teams choose their own goals, not dictate what to do, reward learning and course-correction, provide access to customers, and model the desired behavior.
... continue reading belowFive Tips for Leaders to Effectively Implement OKRs
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Learn how marketing agencies can optimize costs, prove ROI, and strengthen client relationships to reverse declining revenues. Read more.
Nearly half (46%) of small business owners and marketers say they've had to cut back on expenses this year to mitigate the impact of inflation, according to recent research from Constant Contact and Ascend2.
Most B2B CMOs say the pressure of their job has affected their wellbeing over the past year, and many say they're grappling with tough challenges, including layoffs and longer deal cycles, according to recent research.
What motivates people to leave their jobs, stay at their jobs, and choose new jobs? To find out, researchers surveyed 10,000 professionals from around the world at all stages of their careers.
Learn why data governance is crucial for marketers to enhance customer experience, ensure compliance, and drive strategic success in marketing. Read more.
These five actionable tips can help business leaders cultivate a people-centric company culture in the AI era. Read more.