Storytelling Through Audio: How Radio and Podcast Appearances Foster Human Connection

Public Relations — Thu., Sep. 12, 2024

In 1933, US President Franklin D. Roosevelt promoted the New Deal through his Fireside Chats on the radio, proving that audio storytelling is a powerful tool for connecting with an audience.

Radio and podcasts remain popular, with 82% of Americans listening to radio weekly and 42% listening to podcasts weekly. These mediums offer curated content and the ability to multitask while listening.

Audio storytelling allows brands to humanize themselves and build emotional connections with consumers. To make the most out of radio and podcast appearances, brands should prepare by understanding the audience and crafting a passionate message.

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