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Enterprise CMO Tenure and Hiring Trends
The average tenure of chief marketing officers at large corporations has stabilized and is now in line with other C-suite executives, according to recent research from Spencer Stuart.
Projected to be worth $1.5 trillion globally by 2030, the fast-growing digital marketing and advertising sectors are certainly having their moment in the spotlight.
Competitive companies struggle to find world-class marketing talent due to the breadth of the digital marketing field and the specialized roles within it.
Specialized recruitment agencies are the solution, with their deep networks, expertise, and ability to vet applicants for the specific skills and experience needed for digital marketing roles.
... continue reading belowHow to Recruit Top-Tier Digital Marketing Talent
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The average tenure of chief marketing officers at large corporations has stabilized and is now in line with other C-suite executives, according to recent research from Spencer Stuart.
Most employees who prefer hybrid work say their ideal situation would be to spend two or three days a week in the office, according to recent research.
Do managers think artificial intelligence will lead to fewer employees and lower salaries? To find out, researchers conducted a survey of 3,000 adults in the United States in management positions.
GTM captures the essence of B2B marketing and sales. The first critical step—the most vital element of any GTM planning—is to get management buy-in, which hinges on the quality and clarity of your GTM plan. Here's how to develop and communicate a solid plan.
During revenue headwinds and economic uncertainty, CFOs often turn to reducing marketing headcount and budgets. Yet, CMOs must still generate more pipeline and revenue. But how? Enter outsourcing—specifically, marketing as a service.
A survey of 1,252 workers in the United States found that meaning is the factor most strongly correlated with people wanting to stay at their job—ahead of growth, belonging, daily experience, and compensation.