The Media Landscape Is Shrinking, Can PR Adapt?
Learn how PR teams can tackle today's media challenges with fresh strategies, expanded content opportunities, and smart tools. Get tips to make an impact. Read more.
Successful PR strategies require dedication and expertise, and Taylor Swift's campaign spans decades and comprises core elements any brand would do well to replicate.
Swift's PR strategy emphasizes storytelling, fosters engagement and connection, and maintains consistent branding across all platforms, making her a pop culture PR powerhouse.
Swift's skill as a storyteller shines through in her public relations, and she has built a reputation for adapting her branding to fit her transition into various musical genres while remaining authentic and open.
... continue reading belowTaylor Swift's PR Strategy: Lessons for Any Brand
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Learn how PR teams can tackle today's media challenges with fresh strategies, expanded content opportunities, and smart tools. Get tips to make an impact. Read more.
More than one-fourth of public relations and communications professionals say they are already using generative AI tools to craft press release content, according to recent research.
Learn how audio storytelling on radio and podcasts enables brands to create meaningful connections with audiences and boosts engagement. Read more.
What types of content do journalists find most valuable from PR professionals? How do they want to receive pitches and how often? To find out, researchers surveyed 3,016 journalists in 19 countries.
Are PR pros using generative AI to help with their jobs? If so, what sorts of tasks are they using AI programs for? Find out.
Demonstrating the link between investment in PR/corporate communications and business outcomes has always been hard. But proving value is getting easier. Here's what you need to know.