During tough economic times when CFOs focus on reducing expenses, including marketing.
B2B CMOs, however, are tasked with driving growth through marketing. Outsourcing through MaaS can reconcile these conflicting approaches.
Modern CFOs understand that crises can bring opportunities. MaaS offers a solution by providing expertise and efficiency, reducing costs, and increasing revenue impact.
MaaS is a new operating model that brings scale to revenue and marketing leaders by outsourcing operational tasks and execution to a pool of certified marketers.
It is underutilized compared to other corporate departments like IT and finance. With the current labor market, it provides a competitive advantage and flexibility for organizations.
MaaS also helps maximize ROI on marketing technology investments by matching human resources to technology and providing on-demand employees with the latest skills.
CFOs can use MaaS as a unique lever to manage resources and increase the value of their marketing function. It can tackle both revenue and cost headwinds while driving growth.
Resources on outsourcing marketing include signs to know when to outsource, pros and cons, and how MaaS can benefit organizations.
Marketing as a Service, or How to Improve B2B Marketing Impact
Don't worry ... it's FREE!
What will B2B marketers in the United States be increasing their spend on in the coming years? Which tactics and strategies do they think will grow in importance? To find out, researchers conducted a survey and analyzed marketing spend data.
Learn five critical leadership tips for effectively implementing OKRs, promoting team autonomy, and driving organizational success. Read more.
Learn how marketing agencies can optimize costs, prove ROI, and strengthen client relationships to reverse declining revenues. Read more.
Nearly half (46%) of small business owners and marketers say they've had to cut back on expenses this year to mitigate the impact of inflation, according to recent research from Constant Contact and Ascend2.
Most B2B CMOs say the pressure of their job has affected their wellbeing over the past year, and many say they're grappling with tough challenges, including layoffs and longer deal cycles, according to recent research.
What motivates people to leave their jobs, stay at their jobs, and choose new jobs? To find out, researchers surveyed 10,000 professionals from around the world at all stages of their careers.