How to Keep Your PR Email List Healthy to Get More Media Coverage

Your PR email list is the lifeblood of your media relations, so maintaining it is challenging. Using a PR outreach and monitoring platform isn't a guaranteed solution. If email bounces exceed 2%, it can affect your sender score and land your emails in spam.

To keep your PR email list healthy, start by using an email validator to detect invalid email addresses, check every new contact, and beware of writers who never engage with your emails. Update your list promptly and know that the best PR database is the one you build yourself.

Take the time to know every writer and understand their beat to send helpful pitches and get media coverage.