Servant Leadership 2.0: Empowering Teams Through the 'Yes Approach'
Discover how servant leadership and the Yes Approach combine to inspire collaboration and empower teams for success. Read more.
Marketing organizations know they have a data and analytics problem, but many don't know how to address it. Augmenting staff expertise, improving data sourcing and access, and having a data strategy that drives revenue can help. Hiring new people is not possible for many due to budget constraints, so developing employees' data skills is a better way.
Having a single source of truth for marketing data is important. The CRM system is the ideal repository and performance measurement tools can help automate data flow and generate reports. Aligning with other teams and having the right metrics in line with the business strategy is key to optimizing the data strategy.
Data management is the key to success for marketing teams. Developing data and analytics skills, providing intuitive performance measurement tools, and creating a data strategy that aligns with company objectives can help get data right and transform Marketing into a revenue engine.
Marketing Has a Data Problem, and Here's What Can Fix It
Don't worry ... it's FREE!
Discover how servant leadership and the Yes Approach combine to inspire collaboration and empower teams for success. Read more.
Discover how neuroscience empowers leaders to build trust, manage stress, and drive motivation. Improve project outcomes today. Read more.
What are the primary job responsibilities of marketing operations professionals? Do those responsibilities vary by team and company size? To find out, researchers surveyed more than 600 marketing ops specialists.
Learn how PMO practices streamline CRM campaigns, enhancing efficiency and engagement, and explore ways to optimize resources effectively. Read more.
What will B2B marketers in the United States be increasing their spend on in the coming years? Which tactics and strategies do they think will grow in importance? To find out, researchers conducted a survey and analyzed marketing spend data.
Learn five critical leadership tips for effectively implementing OKRs, promoting team autonomy, and driving organizational success. Read more.