Three Keys to Successful Marketing Process Automation Implementation

Business leaders must understand and balance human and machine-driven processes with automation to create agility and meet consumer demands. Three key elements to successful implementation are establishing business goals, forming a center of excellence, and prioritizing tech initiatives.

To begin, business objectives must be clear and current processes should be mapped to determine when and where automation solutions can be used. Then, a COE composed of change agents must be created to manage the human/machine balance. Lastly, tech initiatives must be identified and prioritized to ensure they align with the business strategy.

Business leaders must understand the complexities of digital transformation and create a road map to guide them. It's also important to have dedicated teams to maintain innovation and ensure tech enablement is aligned with the business vision.