Business leaders must understand and balance human and machine-driven processes with automation to create agility and meet consumer demands. Three key elements to successful implementation are establishing business goals, forming a center of excellence, and prioritizing tech initiatives.
To begin, business objectives must be clear and current processes should be mapped to determine when and where automation solutions can be used. Then, a COE composed of change agents must be created to manage the human/machine balance. Lastly, tech initiatives must be identified and prioritized to ensure they align with the business strategy.
Business leaders must understand the complexities of digital transformation and create a road map to guide them. It's also important to have dedicated teams to maintain innovation and ensure tech enablement is aligned with the business vision.
Three Keys to Successful Marketing Process Automation Implementation
Don't worry ... it's FREE!
What will B2B marketers in the United States be increasing their spend on in the coming years? Which tactics and strategies do they think will grow in importance? To find out, researchers conducted a survey and analyzed marketing spend data.
Learn five critical leadership tips for effectively implementing OKRs, promoting team autonomy, and driving organizational success. Read more.
Learn how marketing agencies can optimize costs, prove ROI, and strengthen client relationships to reverse declining revenues. Read more.
Nearly half (46%) of small business owners and marketers say they've had to cut back on expenses this year to mitigate the impact of inflation, according to recent research from Constant Contact and Ascend2.
Most B2B CMOs say the pressure of their job has affected their wellbeing over the past year, and many say they're grappling with tough challenges, including layoffs and longer deal cycles, according to recent research.
What motivates people to leave their jobs, stay at their jobs, and choose new jobs? To find out, researchers surveyed 10,000 professionals from around the world at all stages of their careers.