Hybrid Selling Is Here to Stay, But Is Your Team Trained for It?

Sales practices and technology need to evolve faster than ever before to help support a move to digital-first and hybrid selling. Fully 57% of buyers prefer digital channels and nearly one-third of deals are virtual. Sellers need to be prepared and properly trained for digital-first and hybrid worlds.

Skip traditional sales training methods and build a central knowledge hub. Offer demos and courses, and learning stipends for salespeople to help them upskill. Create a buyer-led approach that considers buyers’ needs, provides an emotional experience, and acts as a trusted adviser.

Success in sales depends on meeting buyer expectations, so sellers and organizations need to ensure they know what buyers expect and how to provide value. Sales training must adapt as the industry and buyers change.