How to Find and Nurture the Entrepreneurs in Your Company

How to Find and Nurture the Entrepreneurs in Your Company

Marketing Management — Wed., May. 17, 2023

Entrepreneurs are successful due to their natural ability to solve problems without a manual. Sales team members are likely to come across messy customer situations and must be able to deviate from a script. Leaders need to identify and nurture the problem-solvers, and make sure they don't lose them to competitors.

Leaders should make the most of their one-on-one meetings, asking questions about philosophical and ideation topics, and understanding what their salespeople want to accomplish. Superstar salespeople should be given the chance to explore new positions and be given a long leash to pursue passion projects.

Investing in entrepreneurs is key to staying competitive, and can lead to great innovations. Leaders should be open-minded, ask the right questions, and give their staff the resources to succeed.

... continue reading below
Sign up for free to read the full article.
Enter your email address to continue reading

How to Find and Nurture the Entrepreneurs in Your Company

Don't worry ... it's FREE!

Already a member? Sign in now.

Related Articles

B2B Marketing Trends on the Rise: Tech, Events, Intent Data, and Video

B2B Marketing Trends on the Rise: Tech, Events, Intent Data, and Video

What will B2B marketers in the United States be increasing their spend on in the coming years? Which tactics and strategies do they think will grow in importance? To find out, researchers conducted a survey and analyzed marketing spend data.

Five Tips for Leaders to Effectively Implement OKRs

Five Tips for Leaders to Effectively Implement OKRs

Learn five critical leadership tips for effectively implementing OKRs, promoting team autonomy, and driving organizational success. Read more.

Reversing the Revenue Decline: Three Crucial Steps for Marketing Agencies in 2024

Reversing the Revenue Decline: Three Crucial Steps for Marketing Agencies in 2024

Learn how marketing agencies can optimize costs, prove ROI, and strengthen client relationships to reverse declining revenues. Read more.

How Inflation Has Affected SMBs in 2024

How Inflation Has Affected SMBs in 2024

Nearly half (46%) of small business owners and marketers say they've had to cut back on expenses this year to mitigate the impact of inflation, according to recent research from Constant Contact and Ascend2.

The Strain on B2B CMOs: Pressure, Layoffs, and Longer Deal Cycles

The Strain on B2B CMOs: Pressure, Layoffs, and Longer Deal Cycles

Most B2B CMOs say the pressure of their job has affected their wellbeing over the past year, and many say they're grappling with tough challenges, including layoffs and longer deal cycles, according to recent research.

 Top Reasons Workers Leave, Stay, or Choose New Jobs

Top Reasons Workers Leave, Stay, or Choose New Jobs

What motivates people to leave their jobs, stay at their jobs, and choose new jobs? To find out, researchers surveyed 10,000 professionals from around the world at all stages of their careers.

Subscribe to the MarketingProfs Today newsletter