Women own 40% of all businesses, however only 220 of the 22,000 ad agencies are owned by women or nonbinary people. Women have been promoted to C-suite roles, but they have not been coached on how to become agency owners. To help women overcome barriers to ownership, Christy Hiler and Jean Freeman started the Own It initiative.
To create agency owners from women leaders, succession-planning should include women and career-pathing with employees should be considered. When speaking to women interested in ownership, be honest about the reality of ownership and help them prepare for it. This can help create more equitable agency ownership.
Initiatives like Own It and independent leaders can make a difference in the agency world by empowering more women owners. Resources like infographics, articles, and charts can help raise awareness and support women in marketing.
Three Ways to Help Women Join the Ranks of Agency Owners
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