Top 5 PR Trends to Watch in 2023

The corporate world needs public relations professionals to help companies navigate uncertain times and maintain their brand presence. To make 2023 a better year for PR, here are five trends to capitalize on. Executive social media management, Glassdoor management, competitor monitoring, speaking engagements, and robust ROI reporting can all help companies stand out in the market and maximize their investment in PR.

Social media is a great way to humanize a brand and show off company expertise. Glassdoor management is a brand management effort that needs PR's involvement when responding to feedback. Competitor monitoring can uncover ways to move your own strategy forward. Speaking engagements at in-person events can give executives more exposure. Finally, ROI reporting can help to protect PR budgets and show the value of media placements.

By keeping these trends in mind, PR professionals can help make 2023 a better year and demonstrate the value of their work. With the right strategies in place, companies can weather uncertain times and come out stronger on the other side.