To Create Engaging Content, Your Marketing and Creative Teams Need to Be Strategic Partners

Content must drive engagement and words are necessary to convey a message, but too many can bog down the experience. Visual, interactive design is increasingly important for marketers looking to make the most of the moment. Designers are strategic thinkers who understand how important visual design is to communicate a story effectively. A creative brief allows creators and marketers to get on the same page and early collaboration between the two leads to better understanding of customer pain points.

Designers can hear about customer pain points from the marketing team, or they can spend time understanding them themselves. Early involvement may spark ideas for visually conveying a solution to a problem and lead to better design thinking. Designers also weigh in on what channel or medium the campaign should use. Strategic collaboration between creative and marketing teams creates engagement and helps solve problems spatially, not just narratively.

Working with the design team isn't just a production step for marketers. It helps your organization think more creatively and deliver more effective solutions. Design is a strategic discipline that helps teams to map out the customer journey and deeply understand what content should be created for each fork in the road. When Creative and Marketing work together from the onset, they forge truly compelling digital experiences.