You can provide a lot of value to your clients beyond helping them reach their marketing and business goals. You can act as a teacher and coach, relaying best-practices, expert knowledge, industry trends, and more. This will help your clients look good to their bosses and help them prepare for internal conversations. Additionally, providing extra information helps showcase your own value to your clients.
One way to bridge knowledge gaps is by educating clients on the best audiences to target and the best channels to use. Going the extra mile by offering industry insights and unique expertise also helps. You can do this by passing along articles, summarizing content, and highlighting why it matters to them. You can also suggest organic social media and a new landing page to go with a direct mail campaign, for instance.
These efforts help clients show their value to their team and help you showcase yours. Educating your clients and going above and beyond helps build trust and provides well-thought-out suggestions that they can bring back to their team for approval.
Three Ways to Set Your Clients Up for Success
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