Five Ways Marketing Can Support the Sales Process to Maximize Growth

Sales and Marketing don't always see eye to eye, but that doesn't mean they need to work in silos. Marketers can support the sales process in numerous ways to maximize growth in 2022 and beyond. Aligning on revenue-driven targets, creating sales enablement resources, polishing the company's brand messaging, providing detailed information about leads, and establishing a strong feedback loop are all ways to do so.

Alignment on revenue-driven targets means focusing on lead quality rather than quantity, and creating case studies and competitor comparison pages to bridge resource gaps. When it comes to brand messaging, it's essential to have a single source of truth and also make it as granular as possible. Detailed information about leads can be provided to build rapport faster and understand what makes them tick.

Finally, a strong feedback loop should be established so discrepancies and challenges can be addressed quickly. By collaborating on companywide objectives and providing valuable sales enablement resources, Marketing can make bigger, more meaningful contributions to the company's bottom line.