How to Wholly Unify Sales, Marketing, and IT

Digital transformation is at the forefront of marketers' minds as they reshape, reorganize, and restructure their strategy in response to the pandemic. Businesses must adapt to meet the needs of the digital customer and unify the efforts of Sales, Marketing, and IT into one team. This allows for a more balanced customer experience and common interdepartmental objectives.

To reach this goal, businesses must discover where they are in the marketing maturity framework, establish a single source of truth, communicate, and embrace technology. Solutions should be chosen that support holistic business objectives and foster interdepartmental unification.

Unification is essential to meeting the modern buyer's expectations and provides companies with the confidence to invest further in their marketing. With the right steps, teams can achieve a unified future that propels their revenue objectives.