As Earth Day approaches, businesses, governments, and citizens come together to take action towards protecting our planet. Marketing teams often highlight their sustainability initiatives to their audience, but this simple act has a significant environmental impact. This article provides 6 actionable steps marketing teams can take to become more sustainable.
The steps include defining goals, talking to the team, working with like-minded partners, going dark, considering carbon offsetting, and exploring certifications. By implementing these tips, marketers can help their team and clients reach their sustainability goals. Additionally, partnering with an organization to offset emissions and obtaining certifications can help organizations be accountable to standards.
This Earth Day, strive to make an impact by taking steps towards sustainability and becoming carbon-neutral. Together, important changes can help your team achieve the goal of becoming net-zero.
Six Ways Marketers Can Achieve Sustainability Instead of Just Talking About It
Don't worry ... it's FREE!
What will B2B marketers in the United States be increasing their spend on in the coming years? Which tactics and strategies do they think will grow in importance? To find out, researchers conducted a survey and analyzed marketing spend data.
Learn five critical leadership tips for effectively implementing OKRs, promoting team autonomy, and driving organizational success. Read more.
Learn how marketing agencies can optimize costs, prove ROI, and strengthen client relationships to reverse declining revenues. Read more.
Nearly half (46%) of small business owners and marketers say they've had to cut back on expenses this year to mitigate the impact of inflation, according to recent research from Constant Contact and Ascend2.
Most B2B CMOs say the pressure of their job has affected their wellbeing over the past year, and many say they're grappling with tough challenges, including layoffs and longer deal cycles, according to recent research.
What motivates people to leave their jobs, stay at their jobs, and choose new jobs? To find out, researchers surveyed 10,000 professionals from around the world at all stages of their careers.