Six Ways Marketers Can Achieve Sustainability Instead of Just Talking About It

As Earth Day approaches, businesses, governments, and citizens come together to take action towards protecting our planet. Marketing teams often highlight their sustainability initiatives to their audience, but this simple act has a significant environmental impact. This article provides 6 actionable steps marketing teams can take to become more sustainable.

The steps include defining goals, talking to the team, working with like-minded partners, going dark, considering carbon offsetting, and exploring certifications. By implementing these tips, marketers can help their team and clients reach their sustainability goals. Additionally, partnering with an organization to offset emissions and obtaining certifications can help organizations be accountable to standards.

This Earth Day, strive to make an impact by taking steps towards sustainability and becoming carbon-neutral. Together, important changes can help your team achieve the goal of becoming net-zero.