How to Maximize Your Digital B2B Marketing Strategy With PIM

B2B companies can grow their digital sales with a good marketing strategy, but only 13% of them spend more than 15% of their budget on marketing. To understand why B2B marketing is not reaching its full potential, let's discuss common obstacles it faces in today's digital landscape - involvement in longer, pivotal sales cycles; disconnection between Sales and Marketing; overreliance on traditional marketing tactics; and slow transition to streamlined, targeted content marketing tactics.

One way to overcome these challenges is to centralize data and content via a product information management system (PIM). PIM helps upgrade SEO, automate essential marketing tasks, import and export with multichannel capability, bulk-edit data and grade content, tap into crucial digital assets for B2B, and have a brand portal for sales and marketing teams.

Using PIM, B2B organizations can avoid the lengthy process of preparing information and materials for marketing, thus considerably enhancing the digital experience. It's time to support your B2B marketing with PIM!