How PR Can Support Your Marketing Lightning Strike

The 2016 book Play Bigger introduced the idea of a marketing "lightning strike" – an approach now core to many marketers' strategies. Creating a lightning strike moment all comes down to your ability to coordinate messages across the company for that single flash of impact. PR can and should support your marketing lightning strikes by enforcing a marketing narrative, showcasing third-party buy-in, and extending your reach.

Media coverage gives you the opportunity to build up your brand outside of your own channels and create third-party validation. It also opens up your brand to a new audience you may have never previously reached with your lightning strike. Coordinating your external voice through a well-timed lightning strike of marketing and PR can put your brand's most important message at the heart of everything you do.

More resources on how PR can support marketing include infographics, webinars, and articles on earned media, PR primer for marketers, and how to make public relations drive SEO.