Sales training is a priority for many organizations and is typically focused on sales teams. But what about B2B marketing training? This article explores the need for B2B marketing training and how organizations can create a prepared and effective marketing team.
The research found that most organizations do not have a process to decide what training is needed, and marketers are often frustrated with the focus on theory and lack of real-world examples. Additionally, two-thirds of B2B marketers are seeking new job opportunities, making the need for training even more critical.
The article provides specific steps that organizations can take to create a prepared and effective marketing team. This includes making ongoing learning part of the company culture, setting up a system to assess training success and offering training with real-world examples.
Sales and Marketing Alignment Initiative? Don't Forget Your Marketers.
Don't worry ... it's FREE!
What will B2B marketers in the United States be increasing their spend on in the coming years? Which tactics and strategies do they think will grow in importance? To find out, researchers conducted a survey and analyzed marketing spend data.
Learn five critical leadership tips for effectively implementing OKRs, promoting team autonomy, and driving organizational success. Read more.
Learn how marketing agencies can optimize costs, prove ROI, and strengthen client relationships to reverse declining revenues. Read more.
Nearly half (46%) of small business owners and marketers say they've had to cut back on expenses this year to mitigate the impact of inflation, according to recent research from Constant Contact and Ascend2.
Most B2B CMOs say the pressure of their job has affected their wellbeing over the past year, and many say they're grappling with tough challenges, including layoffs and longer deal cycles, according to recent research.
What motivates people to leave their jobs, stay at their jobs, and choose new jobs? To find out, researchers surveyed 10,000 professionals from around the world at all stages of their careers.