3 Steps to Help Move Your DEI Goals Forward

Many companies, agencies, and marketing departments in the US are investing in diversity, equity, and inclusion (DEI) initiatives to create welcoming company cultures and include different voices and perspectives. DEI is an undertaking that involves altering behaviors and practices that fail to promote a safe and supportive environment, and has the potential to improve an organization's financial health.

Bringing in an outside expert is beneficial, but there are also other steps to pursue DEI goals. These include learning from other companies, establishing a mission statement, and asking questions. Challenging the status quo can lead to significant outcomes over time.

DEI initiatives should not be thought of as one-off goals, but rather as a process that requires support and guidance. Doing so could lead to a more diverse, equitable, and inclusive workplace, with potential benefits for the business world.