Maintaining Morale: Nine Tips to Keep Employees Happy and Engaged When Things Feel Out of Control

Maintaining Morale: Nine Tips to Keep Employees Happy and Engaged When Things Feel Out of Control

Marketing Management — Wed., Dec. 1, 2021

The ad tech and martech industries have long been fast-paced and dynamic, creating a frenetic energy that can have an impact on employee morale. This article provides tips to help the martech and adtech industries keep their employees happy, engaged, and loyal even during massive changes.

Managers should emphasize core values, adapt their management style to include frequent check-ins with employees, provide flexible work and mental health resources, and bring pets or kids to screen. Recognition should be stepped up and communication should be frequent in order to head off feelings of exclusion. Growth opportunities and investments in the community should be offered to employees.

Changes in the industry have reached a breakneck pace, creating uncertainty and temptation for employees to change jobs. By following the tips in this article, companies can create an environment where employees can thrive.

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