Providing Quantitative Feedback to Creatives Is 'Mission Critical': CMOs Offer Five Tips

It is essential for creative teams to receive both qualitative and quantitative feedback, according to senior marketing leaders. However, there is a divide in many modern marketing departments, as the creative side tends to be left out of the measurement feedback loop. This means those responsible for breathing life into marketing efforts are flying blind and don't know whether their work is driving the desired outcome.

To bridge this gap, marketers need to make metrics accessible to all team members, rethink how to best visualize data, gamify the testing of creative, partner with revenue operations, and protect the creative team's time.

By including creatives in the quantitative feedback loop, marketing leaders can ensure the team is working towards the same goals, and that creatives can understand their impact on business results the same way an email marketer does. This will help creatives produce better quality content, and have a positive impact on digital marketing efforts.