
The State of 'Revenge Quitting' in 2025
More than a quarter of full-time employees expect there will be "revenge-quitting"—resignations because of workplace frustrations—at their companies this year, according to recent research.
When hiring a marketing agency, communication is key in order to ensure a successful partnership. Before even reaching out to an agency, business leaders should understand their KPIs and set goals associated with each one. Depending on the situation, contracts should measure hours, deliverables, or goals.
Hourly contracts are great for smaller budgets and projects with a clearly defined goal. Deliverables make sense when bandwidth is the primary issue and goal-based deals work for businesses looking for strong results and a creative partner. Goal-based contracts are usually more expensive but also more successful and are great for forming a partnership to drive growth.
When working with an agency, it is important to communicate your goals from the outset and treat them as part of your team. By understanding the nuances and advantages of each scenario, you can determine which situation will be most beneficial to your agency relationship and ensure you get the most out of your money.
How to Hire a Marketing Agency and Build a Productive Relationship
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More than a quarter of full-time employees expect there will be "revenge-quitting"—resignations because of workplace frustrations—at their companies this year, according to recent research.
Internal competition can often hinder business growth. Learn how fostering a collaborative culture improves efficiency, innovation, and team alignment. Read more.
Marketing Operations is evolving into a key strategic function, driving data-driven decisions and career growth. Learn about its impact. Read more.
Discover how servant leadership and the Yes Approach combine to inspire collaboration and empower teams for success. Read more.
Discover how neuroscience empowers leaders to build trust, manage stress, and drive motivation. Improve project outcomes today. Read more.
What are the primary job responsibilities of marketing operations professionals? Do those responsibilities vary by team and company size? To find out, researchers surveyed more than 600 marketing ops specialists.