As a marketer, your most valuable asset is your marketable database. Brand loyalty is the key to success, however, global privacy regulations can be a hindrance. A preference management system can help you create a better, more personalized experience for your customer, whilst also protecting and respecting their privacy.
Preference management can help you reduce opt-outs, put the customer in the driver's seat and centralize your management. You can collect granular information about customers’ preferences so you can create the most targeted messaging. It also allows customers to choose their interests, frequency and channels for communication.
Privacy is of utmost importance and customers want to know that their data is being used safely. Preference management should be viewed as a tool to understand your customers, giving them a satisfying and personalized experience with your company.
Better and More-Personalized Customer Experiences: Four Things Marketers Should Know and Do
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