
Powering Agile Transformation: Why Marketing Is the Hidden Accelerator
Agile transformation succeeds when Marketing is a strategic partner. Here's how marketing leaders can help lead Agility transformation across the business. Read more.
As the world continues to combat the pandemic, remote work has become an increasingly attractive option for many. Silicon Valley mainstays like Facebook and Twitter have already embraced it, while our survey of more than a thousand remote workers revealed emerging perceptions of working from home. 42% speculated that it might eventually replace office work, and 38% were concerned about returning to their offices.
The survey also found that 39% of respondents were more productive working remotely, with the lack of office distractions being a major factor. However, 60% found it difficult to maintain relationships with coworkers, suggesting that there may be a social aspect to office work that cannot be replicated online.
As businesses begin to reopen, it is likely that a combination of remote and in-person work will become the new normal. To ensure employee safety and efficiency, businesses will need to consider implementing new strategies for workspace options.
Strong Evidence That the Remote Workplace Is Here to Stay
Don't worry ... it's FREE!
Agile transformation succeeds when Marketing is a strategic partner. Here's how marketing leaders can help lead Agility transformation across the business. Read more.
Some 45% of full-time professionals now have a hybrid work arrangement, down from 62% in 2022, and 46% say their organization has changed its policy to require more time to be spent in the office.
Discover how to boost your team's creativity with real-world tactics like reframing challenges and gamifying ideation sessions. Read more.
Creative professionals say they expect demand for video production, motion graphics, and creative strategy services to increase most, according to recent research.
Fully 71% of CEOs say they would give their CMO's performance a grade of "A" or "B," according to recent research.
More brands are moving marketing in-house to cut costs and gain control over data, creative, and media. Explore in-housing models and tips. Read more.